S4E11: Beyond the Mascot: Unmasking UTSA Alumnus, Spurs Coyote, and Entrepreneur Rob Wicall

Birds Up Podcast

In this episode, we are thrilled to welcome Rob Wicall, UTSA alumnus, former San Antonio Spurs Coyote, entrepreneur, and author of Furlosophy. Rob takes us behind the scenes of his 20-year career as The Coyote, sharing the creativity, endurance, and marketing strategy that made the mascot an icon. He also dives into his transition into consulting, marketing, and public speaking, offering valuable insights into branding, storytelling, and leadership. As this year’s Diploma Dash Emcee, Rob is deeply connected to the UTSA community and is currently working with UTSA Alumni to develop a new program designed to help students gain essential life and career skills beyond the classroom. This fun and engaging conversation is packed with behind-the-scenes moments, marketing takeaways, and inspiration from someone who has built a career on energy, passion, and creating unforgettable experiences. We are so excited to have him on the podcast—don’t miss it!

Show Notes:

Rob Wicall Website - Why Call Rob
Furlosophy Book
UTSA Alumni
UTSA Merger Website
UTSA Athletics Hall Of Fame Nomination
San Antonio restaurant earns Michelin Star with help of UTSA Mexican Cookbook Collection
UTSA to host sixth annual Southwest Guitar Symposium, March 14-16
UTSA and UT Health San Antonio Day at the Capitol connects students and elected officials
UTSA Athletics
UTSA Alumni Online Store

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