Episode 32 : Tag Management Systems with Josh Manion

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In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten. The group talks about what led to the creation of tag management systems, what it is that differentiates tag management systems from universal tags, and how Ensighten works.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel

Guest Host: Josh Manion

Founder & CEO, Ensighten

Prior to the founding of Ensighten, Mr. Manion, 34, served for 8 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr.Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.

Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum. Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, and COO and Co-Founder of ForAthletes.com, which was acquired by Myteam.com in 2000. Additionally, Mr. Manion has been a professional chess player and is currently ranked in the top 60 players in the United States.

Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology.