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Episode 29 : Is Web Analytics Evil? with Eric Peterson

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Manage episode 49845781 series 51419
Kandungan disediakan oleh Beyond Web Analytics. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Beyond Web Analytics atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR. The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.

Related Links:

Wall Street Journal article: http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
NPR transcript of podcast with Author of the WSJ Article:
http://www.npr.org/templates/transcript/transcript.php?storyId=129298003

Blog Posts Mentioned in podcast:

http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html

http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html

http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html

http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/
http://www.iab.net/privacymatters/campaign.php

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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69 episod

Artwork
iconKongsi
 

Siri yang diarkibkan ("Suapan tidak aktif" status)

When? This feed was archived on October 11, 2023 22:24 (6M ago). Last successful fetch was on July 10, 2023 21:01 (9M ago)

Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 49845781 series 51419
Kandungan disediakan oleh Beyond Web Analytics. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Beyond Web Analytics atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the Wall Street Journal article, Julia Angwin, and looks at what was right, and what was wrong with the information presented by both the Wall Street Journal and NPR. The conversation also moves into what can be done to advocate for web analytics industry and where that message should come from.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Eric Peterson

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement.

Related Links:

Wall Street Journal article: http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
NPR transcript of podcast with Author of the WSJ Article:
http://www.npr.org/templates/transcript/transcript.php?storyId=129298003

Blog Posts Mentioned in podcast:

http://blog.webanalyticsdemystified.com/weblog/2010/09/web-analysts-code-of-ethics.html

http://waablog.webanalyticsassociation.org/2010/09/web-analytics-code-of-ethics.html

http://blog.webanalyticsdemystified.com/weblog/2010/08/we-are-our-own-worst-enemy.html

http://john.webanalyticsdemystified.com/2010/08/01/webs-goldmine-or-consumer-jackpot/
http://www.iab.net/privacymatters/campaign.php

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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