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Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com
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Manage episode 49845783 series 51419
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello
Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
69 episod
Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com
Beyond Web Analytics! » Podcast FeedBeyond Web Analytics! » Podcast Feed
Siri yang diarkibkan ("Suapan tidak aktif" status)
When? This feed was archived on October 11, 2023 22:24 (). Last successful fetch was on July 10, 2023 21:01 ()
Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 49845783 series 51419
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello
Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
69 episod
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