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In the highly anticipated second installment of the cognitive biases series from "Becoming the Ultimate Coach," Dr. J and Scott delve into the fascinating world of cognitive biases and explore three new biases - the illusory truth effect, negative bias, and peak-end rule.
Understanding these biases can not only improve a coach's ability to communicate effectively and motivate clients, but it can also help coaches better understand themselves, their clients, and their business. By recognizing their own cognitive biases, coaches can improve their decision-making and communication, leading to better business success.
The illusory truth effect, negative bias, and peak-end rule can impact how clients perceive and remember information, their progress, and their overall satisfaction with their fitness program. By understanding and addressing these biases, coaches can structure their programs to ensure clients have positive experiences and achieve long-term success.
Overall, understanding these three cognitive biases can help fitness coaches improve their coaching approach and impact their clients' success, as well as improve their own decision-making and business success. If you're a fitness coach looking to upskill and improve your coaching approach, this episode is a must-watch!
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Thanks for listening to this episode: Cognitive Biases and Their Impact on Your Coaching 2 | Behavior Change Fitness Podcast 2023 | BUC #72