Automated Analytics Podcast: Removing the Mundane with Mark Beavan

Automated Analytics Podcast

Join us for an insightful conversation as Mark Taylor, CEO of Automated Analytics, sits down with Mark Beavan - a standout marketeer he’s proudly worked with not once, but twice. Known for his strategic thinking and no-nonsense approach to solving real marketing challenges, Mark Beavan shares how he’s leveraged Automated Analytics to eliminate time-consuming tasks and focus on what really matters: delivering value.

From his early days running PPC campaigns at Phones 4 U in 2008 to leading high-impact marketing in sectors like e-commerce, telecoms, and most recently private care, Mark has always been ahead of the curve. In this episode, he discusses:

• The evolution of marketing over the last 15 years
• Why repetitive tasks slow down progress - and how automation fixes that
• The real-world impact of Automated Analytics on business outcomes
• What it takes to lead marketing strategy across fast-paced industries

Mark Beavan is a true pioneer in adopting smart solutions that cut through inefficiency. Whether you’re a CMO, a marketing exec, or just passionate about growth, this episode offers sharp insights into how tech transforms marketing at every level.

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1. Introducing Mark Bevan (00:00:00)

2. Marketing career and personal interests (00:03:34)

3. AI adoption in marketing (00:04:29)

4. TFP Fertility and marketing challenges (00:05:37)

5. Solving the attribution problem (00:08:53)

6. Call analysis with AI (00:14:13)

7. Results and future of AI (00:16:44)

8. AI insights and closing thoughts (00:22:04)