Consistent Growth Beats Raw Talent ALL DAY | JR Butler

ALL IN with Rick Jordan

My guest, JR Butler, joins us to share how he went from leaving the Division One Hockey team to going after a career in Law, when he was approached and had his interest peaked with technology sales. With a natural gift for it, he knew after three short days, that it was going to be the career he had for the rest of his life.

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We Meet: JR Butler, Founder and CEO of Shift Group

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About JR: JR Butler is the Founder and CEO of Shift Group, a sales recruiting and training firm that specializes in helping college, professional, and Olympic athletes transition into the world of Technology Sales. Prior to starting Shift Group, JR was Chief Revenue Officer at Pillir, a fast growth low code software company out of Arizona. Prior to becoming a CRO, JR built and ran multiple sales teams at Turbonomic, helping the company go from a Series A start up to a $2B acquisition by IBM. JR grew up playing multiple sports but went on to play Division 1 hockey at Holy Cross in central Massachusetts where he grew up. He was a sophomore on the 2006 team that beat Minnesota in the biggest upset in College hockey history. JR comes from a hockey family, with two brothers that played at the college level, with one going on to play in the NHL and the Olympics and a father whose in the Massachusetts Hockey coaches hall of fame.