Podcast Andy Isom

⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Amazon Seller Central provides a lot of reports that can help you give insights on how your business is doing. In this episode, I talk about which reports I check on a regular basis. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website …

In this episode, I share all my insights from the Alibaba Co-Create Conference I attended in Las Vegas. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coac…

When it comes to starting your brand, you have to think about where you see it in three, five, or ten years down the road. Most people only think about what will happen in three months. You have to have a vision and know what you want your brand to become. In this episode, I talk about how you should go about your first product line strategy. ⬇️ Cl…

Realistically speaking, if you diligently work for 30 minutes everyday, you can get to 10 units a day in three months. It takes patience to have a successful business. In this episode, I talk about the different business models you can work on that will fit your brand best and help you make money. ⬇️ Click to view my available resources! https://an…

The most critical of success with your product is running good advertising campaigns on Amazon specifically. In this episode, I talk about why I like the Top of Search bidding adjustment strategy. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please vis…

Over the last three months, over 27,000 people have abandoned their Remy+Roo carts. If I run a promotion to encourage these people to push through with the purchase, I can add up to $3000 to $5000 in my monthly revenue. In this episode, I talk about how you can run custom discounts for specific Amazon shoppers. Currently, I'm testing three audience…

When you create a work of art and publish it, you are protected by the US copyright law but if you have to go after someone, you have to be registered. I take a lot of pride in our designs and we have exclusive ownership of every design. Lately, we've been seeing a lot of copycats who are stealing our designs and selling their products on Shopify. …

It's important to take note that you have to file the patent within the year since the first day your product became available to purchase by the public. In this episode, I talk about the wait, the process, and the different types of patent you can apply for. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources…

It's never too late to start your business but the best time to start your business was yesterday. In this episode, I talk about why you should work on your business idea. If you have an idea you want to turn into a reality, you should go ahead and give it a shot. It will not be easy and there's an element of uncertainty and risk but the most impor…

I get asked a lot by my students whether or not they should create separate listings for products with different variations such as color, style, size, and etc. In this episode, I talk about the benefits of both having the same parent listing and having a separate listing. ⬇️ Click to view my available resources! https://andyisom.com/ Some products…

You're probably not going to make it big with just one product and if you're thinking long-term, you have to expand your offering. At some point, you will reach market maturity. In this episode, I talk about how you can expand into different product lines. People tend to focus too much on the first product, which is important, but it's essential to…

Baby and children's products have the most restrictions and most testing and certifications you need to get to sell in this category. It's important to remember that while there's a lot of certifications you have to get, this raises the barrier to entry. In this episode, I talk about the upsides to selling baby and children's products and how to do…

So many people struggle with picking the first product and most of the time, people suffer with analysis paralysis in this part of the process. This is totally normal because our subconscious wants to protect us from possible failure and there's a risk involved. In this episode, I talk about how to decide which product to go with when feeling stuck…

Optimizing means making sure that your listing is in the best state in can be. In this episode, I talk about how to determine if your listing has already reached it's optimal state and this will take a lot of time and testing. Optimizing your listing is not a one and done thing; it is a continual and consistent process. ⬇️ Click to view my availabl…

We ran a 20% discount for our Prime Day sale and sold an average of 350 units during the two days of Prime Day. In this episode, I share the performance of my brand and some of the brands of the students in my coaching program. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may n…

The most important habit you must have to be a successful entrepreneur is consistency. This trait doesn't only apply to your entrepreneurial journey but also with anything in life. If you want to be in shape, you have to be consistent at the gym. If you want to keep your 9 to 5 job, you have to show up to work everyday. Consistency is the key. In t…

The account level reserve is the amount of money Amazon sets aside to cover any claims or chargebacks. It occurs when Amazon holds all or a portion of your payment for more than 14 days. In this episode, I talk about the reasons why Amazon does this. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentione…

When you're starting out a business, you have to look for suppliers you can trust to make high quality products for you. In this episode, I talk about why looking for suppliers is similar to dating. Building a good relationship wit your supplier is one of the most important things when you want to be a successful entrepreneur. ⬇️ Click to view my a…

When you're beginning your entrepreneurial journey, I want you to avoid comparing your business expenses to personal expenses. Running your finances for your business is a different game and your have to draw a hard line in the sand. In this episode, I talk about how you can have a better mindset when it comes to your expenses. ⬇️ Click to view my …

I've set up over 300 campaigns for my brand and I can say that the campaign setup process can be a daunting process even after all this time. I'm happy to share that I've started offering a service where I can set up the Amazon PPC account for my students. In this episode, I talk about how PPC is the most important thing you should be spending your…

When it comes to running your own business, you have to have the mental fortitude to go through with the ups and downs. In this episode, I talk about ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for curr…

The number one Amazon PPC mistake my students and non-students make is that they do not structure their Amazon advertising campaigns effectively. About 90% of the time, I see this critical mistake being made. In this episode, I talk about how you can organize and create strategy for your campaign. I recommend that you check other podcast episodes r…

The Amazon business process that I teach in my course has five phases: discover, calculate, develop, source, and scale. One of the hardest phases my students and sellers encounter is scaling. In this episode, I talk about when your advertising cost goes down enough to make money. To get to the next level for your business, you have the trust the pr…

Did you know that you can email your customers on Amazon? Over the past couple of years, Amazon has been turning this feature on and off. In this episode, I share what happened when we emailed our customers and the outcome. For you to be able to do this, you need to be a brand-registered business. ⬇️ Click to view my available resources! https://an…

Getting your products on the Deals page will help spike sales for your brand. In this episode, I talk about how you can run lightning deals. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently ava…

In this episode, I talk about the pros and cons of going all in on one high demand product. I also share the top searched products for the month of May 2023 on Amazon. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on soc…

In this episode, I talk about why and how you can spend your marketing dollars on influencers. I believe this is the most impactful type of marketing outside of Amazon PPC. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me o…

In this episode, I talk about what attribition links are and how you can use it to drive traffic and measure the results. We've been testing this on our own brand and I'm excited to share the results. Attribution means creating links that have special string of characters so that we can track where the purchases and clicks are coming from. ⬇️ Click…

The question I get a lot is, "Should I launch my product at a competitive, low price to gain market share and raise my prices later?" In this episode, I talk about how you can use the low-price launch strategy to your advantage. Previously, I have said that you should launch your product at the price you intend to sell it and I elaborate more on wh…

We are ranked number one in a lot of different keywords and SKUs, however, there are other SKUs with so much potential and can be improved. In this behind-the-scenes episode, I share the brand experiments we are doing to improve our organic ranking. One of the ways we do this is through optimizing our listing with the help of Jungle Scout's Keyword…

To try to improve our profitability, we cut back on our aggressive marketing spend so we can have more cash for inventory and have cash on hand in the bank. In this episode, I talk about what happened when we lowered our PPC bids. This episode is also related to Episode 251 - When is financing worth the risk? ⬇️ Click to view my available resources…

The top five traffic sources off Amazon are search, social, display, video, and email and the number one source is search. This includes articles, blogs, websites, and Google ads. In this episode, I talk about the report Amazon came up with that is based on their referral program. Amazon rewards sellers up to 10% bonus for any sale that came off of…

Working out Monday through Friday is my number one priority because I believe that your physical health affects how your brain functions. In this episode, I talk about how I approach my physical and mental health. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be of…

In this episode, I talk about how you can use reverse ASIN look up to your brand's advantage. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching progr…

This episode is an updated version of Episode #72 - Should you take on investors to grow your business. I talk about three factors you need to take into consideration if taking on outside funding is worth the risk. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be o…

Do all of your competitors have the same bad reviews but they're still selling a lot every month? In this episode, I talk about how you can assess the situation when doing product research, if you should consider selling, and whether or not you should invest money to make your product different. ⬇️ Click to view my available resources! https://andy…

When we were starting our business, I saw that our JungleScout opportunity score for dog bandanas is only 4 out of 10 and I'm grateful I did not pay much close attention to this because we wouldn't be where we are today. In this episode, I talk about how to evaluate the JungleScout opportunity score. ⬇️ Click to view my available resources! https:/…

When it comes to my product selection process, I highly encourage my students to choose and prioritize something they are passionate about because this is a better way to stand out. Having a genuine interest with the product translates to better understanding of customer needs and preferences. ⬇️ Click to view my available resources! https://andyis…

When it comes to assessing the competitiveness of a product, quantity of reviews might not be the most important factor to consider. In this episode, I talk about the top three ways on how you can evaluate your competitors. These three metrics are quality of reviews, pricing, and marketing strategy. ⬇️ Click to view my available resources! https://…

If you're struggling with coming up with product ideas, I encourage you to look at products ideas outside of Amazon and Jungle Scout, like Shopify and other e-commerce websites. There are a lot of brands that do not sell on Amazon and you might miss on other ideas. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and res…

Choosing the right Amazon business model depends on what your end goals are. In this episode, I talk about the three main business models, the pros and cons of each, and how to know which one is the best for your brand. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer…

A very important concept you have to understand to succeed in your business is consistency. In this episode, I talk about why consistency beats duration and I share tips on how to build a habits and how to keep your focus. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no lon…

Self-awareness is important when you are an entrepreneur. You have to know your strengths and weaknesses and know when you should outsource. In this episode, I talk about why you shouldn't be doing everything in your business alone. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode …

In this episode, I talk about why products with identities get remembered and how you can apply this principle to your brand to help increase sales, create brand awareness, and build customer loyalty. I also share examples of brands and products that use this principle very well. ⬇️ Click to view my available resources! https://andyisom.com/ Some p…

I just finished reading the book Building a StoryBrand by Donald Miller and in this episode, I talk about outline Donald Miller teaches in the book. I share the 7-step framework and how it applies to your product. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be of…

Over the past years, I have talked to over 200 people about building, running, and scaling an Amazon business. I've seen people in different stages of their business. In this episode, I talk about the five reasons why people struggle. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episod…

In this episode, I share the two small changes you can do to increase your yearly revenue through brand experiments. My first experiment is a listing title split test and the other is a split test on key features. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be of…

Have you ever used the Amazon Seller Forum and noticed that it was hard to find credible answers? It used to be full of negative posts and comments. Fortunately, at the end of 2022, Amazon revamped and updated this feature. In this episode, I talk about how you can use the Amazon Seller Forum to your advantage. ⬇️ Click to view my available resourc…

Building an Amazon business is definitely not easy. In this episode, I talk about how much it takes for your to build a successful business. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently ava…