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The Standard Deviations podcast is a weekly production that looks at money, mind and meaning, all through a psychological lens. Each week, psychologist and New York Times bestselling author Dr. Daniel Crosby interviews a fascinating new guest, experts in everything from finance to literature to wellness. Each guest provides listeners with three concrete ways to apply what was learned that week, ensuring that weekly listening becomes part of a path to a richer life. Episodes are brief, resear ...
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Standard Deviations

Junction Journalism

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We’ve all been told that there’s a “proper” way to speak English. What if that wasn’t true? There are thousands of dialects of English that are “non-standard”, but still carry cultural and historic significance. Join Nicola Brayan as she explores English dialects around the world and how language shapes identity, communities, and, too often, discrimination. This story challenges us to think before we judge the way others speak.
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Tune in to hear: What can Elton John’s stage name teach advisors about how to make and set goals? What can Weezer teach advisors about workflows? What is the DICE acronym that can help advisors create a process around their practice? How can advisors find a partner best suited for their practice and how can this power growth? Also, how should advis…
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Hilary and Roger talk about the commonplace usage of statistics terminology, Apple’s recent AI announcements, and Microsoft’s Recall feature. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find …
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Tune in to hear: How did Phil pivot from a financial advisor position to roles focused on marketing? Why is a clearly established marketing strategy so critical as a starting point and what does this look like, practically? How important is it to have an affinity for, or direct tie with, the niche client group you may serve (e.g. first responders o…
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Tune in to hear: Why do humans seem to have such limited access to understanding what they want, from a financial perspective? Andy believes that the ethos of financial planning is the marriage of capital and purpose. What, specifically, does he mean by this and why does he think it is so critical? Should we try to expand our clients’ notion of cap…
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Tune in to hear: What drove Nuala to write her new book, Tune In: How to Make Smarter Decisions in a Noisy World ? In her book, Nuala talks about four factors that amplify the risk of noise, obscuring our ability to arrive at the truth. What are these factors and why are they so important? How do we overcome the very entrenched obstacles we face wh…
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Tune in to hear: What was the message that Shawn felt compelled to get out there in his upcoming book, The Advisor Transformation? What distinction does Shawn draw between success and significance? How does Shawn bring vision into his work at Triad in a way that better synthesizes work and life? What is Martin Seligman’s PERMA Model and what can we…
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Hilary and Roger discuss limitations of AI image generation and the possibility of replacing both podcast hosts with robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Con…
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Tune in to hear: How should advisors go about optimizing SEO for their practice and why is it so critical? Why do advisors who offer texting as a communication option get 400% more opt-ins? Why is email so powerful and how can advisors build out a list that will serve them well? Emails with video content really outperform, but many people are hesit…
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Tune in to hear: What are the 3 primary types, or thresholds, of AI and where are we headed next in this burgeoning field? What is "general purpose AI" and how does it differ from models like ChatGPT? What about "artificial super intelligence?" Why is the developing world, on average, more optimistic about AI than the developed world? Will our pess…
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Hilary and Roger discuss the latest AI news, open source Llama, and the prospect of humanoid robots. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Contact us at nssdeviations…
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Tune in to hear: Why is it that we hate uncertainty even more than bad news? How does our dread of uncertainty impact our decision making process? If a client comes in agitated vs. paralyzed, does the means by which we resolve this uncertainty look different from reaction to reaction or do they share a common solution? Is normalization part of regu…
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Tune in to hear: Why does Dr. Stutman use a behavioral, rather than a psychological, approach to leadership? What are the differences between these two approaches? What are some of the common qualities shared by many of the world’s best leaders? Also, were any of these particularly surprising or unexpected? What role does admiration play in effecti…
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Tune in to hear: What life experiences put Jane on a path to become a listening coach? What is generative listening and how does it differ from other forms of listening? In what ways did becoming familiar with generative listening transform Jane’s life? What does Jane mean when she says “listening to ignite thinking in others?” What role does empat…
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Tune in to hear: What makes women so uniquely good as behavioral investors? Why have many thought of women as particularly risk averse for so many years and what systems, on the trading floor and elsewhere, have perpetuated this misconception? Some book recommendations on women in investing and its history. Examples of how insidious the bias agains…
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Tune in to hear: How might financial planning conversations need to change in light of the new longevity many will experience? How will the “100 year life” affect the 3 life stages (education, work and retirement) that used to be more clearly delineated? How might we be able to give more salience and power to our mental image of a future self? What…
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Tune in to hear: What did Philip’s research on the drivers of financial advice seeking uncover? Additionally, what might stand in the way of clients taking advice? What can the industry do to reduce economic barriers to entry for getting advice? What about reducing emotional barriers to entry for getting advice? What mistakes do advisors make when …
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Tune in to hear: What lead Dr. Griner to focus his work and research around compassion specifically? When clinicians like Dr. Griner talk about compassion, what are they talking about exactly and how might this differ from the popular conception of compassion? How do we balance our desire to want to end someone’s suffering without falling into the …
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Tune in to hear: What is the “Dumb Ways to Die” music video and why was it originally created? Was the above an effective behavioral intervention or did it fall short? Why is buy-in for employer sponsored retirement savings plans so low and what might be done to remedy this? Why might marketing campaigns with behavioral interventions outperform mor…
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Roger and Hilary talk about a consulting engagement gone wrong and whether there have been any good consulting engagements. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Cont…
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Hilary and Roger talk about whether it might be better if ChatGPT didn’t give you what you wanted. Show Notes: Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes Contact us at nssdeviations @…
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Tune in to hear: What were some of Nikola Tesla’s eccentricities? What is “The Spotlight Effect” that Morgan Housel observed when working as a valet at a high-end hotel in Los Angeles? What is Morgan Housel’s “Man in the Car Paradox” and what lessons can be learned from it? What is the psychological principle “The Anchoring Effect?” Why does ego dr…
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Tune in to hear: What strategy did Alexander the Great use to overtake Tyre in 332 BC? Why did this military victory leave Alexander feeling more grief stricken than triumphant in the end? Why did Hephaestion’s death mark a turning point for the Macedonian Empire? What are “The Top Five Regrets of the Dying?” What makes up Martin Seligman’s “PERMA”…
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Tune in to hear: What common ground, if any, can be found across nearly all spiritual and religious traditions on the globe? What does academic research have to say about the benefits that accrue to those who are generous? Why doesn’t spending money on ourselves bring about long-lasting joy and what role does the “hedonic treadmill” play in this? W…
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Hilary and Roger discuss what makes a data analytic tool informative for a given problem and Hilary, predictably, gets furious. Show Notes Support us on Patreon Roger Peng Hilary Parker List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast on Google Play Find past episodes C…
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Tune in to hear: - With all of the possibilities out there, why has Jon landed on his current path and why does he think that pro bono work is so vital? - Jon’s organization just completed a very comprehensive study on pro bono financial planning. Were there any results that really stood out or surprised him? - What did Jon’s research unearth about…
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From Junction Journalism, a three-part podcast that challenges the notion of 'proper English'. Reporter Nicola Brayan from the University of Sydney takes us around Australia and the world to look at different dialects of English to demonstrate why they matter. Standard Deviations traces the history of non-standard English dialects and how they shap…
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In the final episode of Standard Deviations, we explore the rich history of African-American English. Nicola Brayan looks at attempts to make African-Americans conform to so-called ‘proper English’ and the profound effect this has on the way they view themselves and are treated by others. By the end, we realise the frivolity of judging others by th…
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Attempts to impose so-called ‘proper English’ reached another level in Singapore. The national government tried to suppress dialects known as ‘Singlish’. But Singlish prevailed largely because, for many Singaporeans, it’s not just a language but a way of life. Written and produced: Nicola Brayan Supervising Editor: Lea Redfern Sound design and audi…
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We start our exploration of non-standard English by looking at dialects spoken by First Nations people in Australia. As Nicola Brayan found out, the many versions of Aboriginal English are more than just ways of speaking – they provide people with an identity that connects them to communities. And to ignore or dismiss these dialects amounts to cult…
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Tune in to hear: - If so much of what accounts for our behavior is habitual, what hope do we have and how can we change that as we look to the New Year? - Why do such small bits of friction have an outsized influence on our behavior? - Does publicly stating your goals have any drawbacks or does it help you stay accountable? - What is the rhyme-as-r…
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Tune in to hear: - Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume? - What is the psychological principle “peak-end rule” and how can it be applied to better your backstory? - Why is knowing your audience such an important part of effective storytelling? - Why “…
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Hilary and Roger ring in the new year with some discussion of AI and data science, Roger’s upcoming spring semester data science course, and some predictions for 2024. Show Notes: Support us on Patreon Roger on Twitter/X Roger on BlueSky Hilary on Twitter/X Hilary on BlueSky List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to …
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Tune in to hear: - Why will AI, automation and algorithms likely lead to an increase in human centered connection in the financial services industry and beyond? - What is one of Thomas Hobbes’ most famous remarks and how do people take it out of context? - Why loneliness has far reaching implications for longevity that exceed even obesity. - How di…
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Tune in to hear: - Why do only 13% of American millionaires describe themselves as wealthy? Why don’t we recognize our abundance for what it is? - What is wealth confidence and what are its broader implications within portfolio management? - Wealth confidence is definitely somewhat correlated with portfolio performance, but why is net worth alone n…
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Tune in to hear: - Why does Daniel Staker call his new book “a book from a breakdown?” - Why is behavior such a fundamental building block of marketing? - How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves? - What does Daniel Staker mean when he says that “people often fail to re…
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Tune in to hear: - We frequently hear the term “emotional intelligence” thrown around pretty loosely, but what is a deeper dive into its definition? - Does Dr. McCarthy see people frequently using emotional intelligence towards Machiavellian ends or is this quite uncommon in her experience? - Why is EQ so important for leaders and individuals more …
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Tune in to hear: - What is all weather investing and what are its behavioral underpinnings? - Does Eric strategically rebalance the all weather portfolios or are the allocations fairly static? If they are dynamic, what signals do they look for when making a change? - What is the trend-oriented global macro program that Eric implements? - How can on…
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Hilary and Roger discuss Hilary’s new ChatGPT consulting business and tease the future of data analysis with AI. Show Notes: Support us on Patreon Roger on Twitter/X Roger on BlueSky Hilary on Twitter/X Hilary on BlueSky List of NSSD Fellows Get the Not So Standard Deviations book Subscribe to the podcast on Apple Podcasts Subscribe to the podcast …
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Tune in to hear: - What convinces Akhil that we can forecast markets with any level of precision when lots of highly intelligent people have tried and failed? - How often does Akhil think market cycles occur, on average, and how can we use that to our benefit? - Once novel market anomalies or truths are discovered, they tend to get arbitraged away …
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Tune in to hear: - What is the backfire effect and how can you get your prospects to drop their old fund manager without crushing their ego? - Why is solving an emotional problem with a rational solution rarely effective? How can we encourage behavior change while giving our prospects a chance to save face? - What is the blemishing effect and how d…
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Tune in to hear: - Saundra really balances being warm and welcoming with a great deal of candor. How has this served her professionally over the years? - How do people find the strength of will and confidence to call their clients out on behavior that is incongruent with their goals if their designations alone don’t provide this confidence? - Saund…
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Tune in to hear: - Matt interviewed hundreds of advisors and leaders in their space to gather how they envisioned the future of financial advice. What themes or common threads started to emerge in these interviews? - How, specifically, might things become "more human" moving forward in the financial services industry? - Why does Matt believe that a…
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