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Stronger Sales Teams delivers ambitious sales leaders real world advice on how to build, motivate and keep together high performing sales teams. We mentor modern leaders globally to give them the performance edge against their competition. Add in a little motivation on how to be the healthiest versions of themselves and our program delivers happy and thriving sales leader communities!
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Building Elite Sales Teams

Lucas Price, Dr. Jim Kanichirayil

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Constant churn. That's the reality for most B2B sales leaders. The average sales leader is in a role 18 months before moving on. It would be great if they were leaving on a high note. The reality is that most sales leaders are failing. Their teams aren't hitting targets and no amount of "feet on the street" will solve that problem. You can't volume your way to success. Want to build a 100 million ARR sales organization? Then you'll want to listen to someone who's been there and done that. Jo ...
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Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
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The podcast for sales and marketing teams that tackles the question: How can cybersecurity companies grow sales faster? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
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Summary Lucas Price sits down with Chip Neal, VP of Sales at Abacus Technology, to explore the art of building elite sales teams. With 35 years of sales leadership experience, Chip emphasizes the importance of identifying exceptional talent, training them to meet high standards, and fostering an environment where they can thrive. Discover how emoti…
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In this episode of Building Great Sales Teams, Doug reflects on the successful BGST 24 event and introduces guest Ralph Ramon, the owner of Winners Network. Ralph discusses his experience in building sales teams from scratch and their journey together in establishing Argenta. They reminisce about their early days, including the challenges and growt…
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In this episode of Stronger Sales Teams, host Ben Wright continues his chat with sales training authority Richard Harris. They explore the intricacies of sales leadership, with a particular emphasis on the common challenges encountered by novice sales leaders and the strategic methodologies to surmount them. Richard draws on his extensive expertise…
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Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a technical founder learning sales through tri…
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In this episode, Doug Mitchell, the founder of 'Building Great Sales Teams' and a sales program builder, shares his journey and valuable insights into creating successful sales teams. This discussion was part of Doug's keynote at the Builders of Authority event held on June 26th. Doug discusses the importance of not playing small and taking bold ac…
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Summary Lucas Price and Kyle Norton dive into the essentials of building elite sales teams. They discuss Kyle's proven framework for talent acquisition, onboarding, and continuous development. Learn about the significance of scorecards in maintaining hiring consistency, the importance of mindset, skills, and specific knowledge in selecting the righ…
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In episode fo Stronger Sales Teams, Ben Wright invites sales training specialist Richard Harris to explore sales strategies, emphasizing the path of the seller in enhancing the buyer's journey. Richard presents his belief that the buyer's journey does not exist; rather, it is the buyer's experience influenced by the seller's journey. This thought-p…
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Summary In this episode, Dr. Jim interviews Lucas Price, the founder of Yardstick, about building elite sales teams and effectively communicating change within a sales organization. They discuss the challenges of managing rapid change, the impact of change on sales reps, and strategies for communicating change without losing team members. Lucas sha…
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In this solo episode of 'Building Great Sales Teams,' Doug Mitchell reflects on a client's struggle with optimizing their sales program. He discusses the common issue of sales teams' preferences hindering scalability and shares insights on creating effective sales structures that focus on company growth rather than individual preferences. The host …
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In this episode of the Stronger Sales Team podcast, Ben explores the notion of finalising deals prior to even having a face-to-face interaction with a Customer. With some profound changes in consumer behaviour brought about by the post-COVID era, it's so important for sales teams to be creating and maximising every interaction. Ben unpacks some of …
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Summary Lucas Price interviews Pete Scharber on building elite sales teams by honing in on true product differentiators. Pete shares his journey from his early career to sales leadership, emphasizing the importance of honesty in identifying market fits, fostering team camaraderie, aligning compensation with objectives, and navigating tough executiv…
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In this episode of 'Building Great Sales Teams,' Doug welcomes Josh Tapp, founder of Pantheon FM and eight other B2B agencies, known for his expertise in marketing, especially referral marketing, achieving $50 million in sales. The discussion delves into how Josh minimizes social media consumption, focusing on vital tasks and maintaining work-life …
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In this episode of Stronger Sales Teams, host Ben Wright delves deeper into 'personal branding' alongside business and career coach Johnathan Maltby. Building upon last week's episode, Ben and Johnathan explore practical strategies for crafting a compelling personal brand. Their discussion not only aims to bolster individual career trajectories but…
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In this episode of 'Building Great Sales Teams,' Doug emphasizes the importance of follow-up in the sales process and introduces Ely Delaney, an automated system specialist. Ely shares his expertise in creating effective follow-up systems that help convert clients into loyal fans. The conversation covers the misconception that sales is all about pi…
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Summary In this episode of "Building Elite Sales Teams," Dr. Jim interviews Lucas Price, the founder of Yardstick and former VP of Sales at Zipwhip. Lucas shares his journey of scaling Zipwhip's sales organization from less than a million dollars in ARR to over a hundred million dollars. He discusses the importance of aligning the sales leader's vi…
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In this episode of Building Great Sales Teams, Doug Mitchell welcomes special guest Daniel Christensen, Daniel shares his journey from an avid listener of the podcast since episode one to using its principles to build a successful sales team. They discuss the upcoming Building Great Sales Teams 24 event, the intricacies of the Christmas lighting bu…
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In this episode of Stronger Sales Teams, host Ben Wright chats with Johnathan Maltby. The conversation dives into the intricate world of personal branding. With a career spanning several fields, Johnathan shares his insights on how personal branding goes beyond mere business benefits—it drives purpose, adds value, and can significantly influence cu…
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In this episode of 'Building Great Sales Teams,' Doug provides an update on the BGST24 event in San Antonio, Texas, and details the exciting lineup of speakers and panelists. The main focus of the episode is a detailed explanation of the sales flow process, including stages from lead sourcing to client nurturing. Doug emphasizes the importance of S…
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Summary Lucas Price interviews seasoned sales leader Adam Aarons, renowned for his tenure as CRO at Okta and his roles at companies like BladeLogic and Drata. They dig into strategies for building elite sales teams, focusing on effective sales processes, operational visibility, and continuous enablement. Adam shares insights on navigating new marke…
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In this episode of Stronger Sales Teams, host Ben Wright chats with Karl Brockman, a renowned consultant in people and performance. The discussion kicks off with praise for Karl Brockman's impressive expertise and highlights his unique approach to developing high-performing teams through mindset, leadership, and effective people practices. The conv…
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Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs? In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to discuss proven strategies for boosting sales devel…
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In this episode of Building Great Sales Teams, host Doug welcomes Mark Forster, CEO of Deposyt, a company specializing in merchant services. They discuss the differences between various merchant processing solutions, focusing on the stability and security Deposyt provides compared to other providers like Stripe. Mark shares insights on targeting hi…
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Summary Lucas Price and Zahra Jiva, Director of Sales Strategy at Pipedrive, chat about building a people-centered sales organization. They explore connecting mission to individual goals, the importance of transparent decision-making, and strategies for creating high-performing teams. Zahra shares insights on hiring practices, maintaining team alig…
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In this episode of Building Great Sales Teams, the host welcomes Owen, founder of Accelerate Us Media, an advisor to TubeBuddy and VidIQ, and a consultant for top brands like Dropbox and Oracle. Owen shares his expertise on leveraging YouTube and video marketing for business success. He emphasizes the importance of having a clear message, knowing y…
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In this episode of the Stronger Sales Teams podcast, host Ben Wright talks with Alex McNaughten, co-founder and co-CEO of Grw AI. They explore critical issues in B2B sales management, highlighting a significant disconnect: only a third of salespeople receive regular coaching, despite 84% of managers thinking they provide it. Alex attributes this ga…
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Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls? These questions…
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In this episode of Building Great Sales Teams, Doug interviews Kyan Frith, CEO of KV Impact Consulting LLC, who co-owns the business with his wife, Victoria. Kyan shares his journey from the UK to the US, driven by personal and professional motivations. He discusses his expertise in business turnarounds, IT governance, and CFO consulting. Kyan emph…
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Summary Chip Neal shares his insights on building elite sales teams. He emphasizes the importance of finding the right talent, training them to meet expectations, and then allowing them to excel in their roles. Chip believes that hiring individuals who are smarter than you and have unique talents is crucial for building a successful team. He also h…
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In this insightful episode, the host welcomes Charlie LaRue, CEO of Charron Contracting, co-founder of Blue Collar Unchained, and a real estate investor. Charlie discusses his journey from being a firefighter to a successful entrepreneur in the blue-collar industry. He emphasizes the importance of simplifying life, deleting non-essential commitment…
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In this episode of the Stronger Sales Team podcast, Ben explores the shifting trends in sales, recognising the significant impact of AI, and he delves into a detailed conversation about what remains consistent: providing exceptional value to customers. In a market that's relying less on the traditional salesperson, he makes a compelling argument fo…
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Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges …
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Summary In this episode of Building Elite Sales Teams, Lucas Price interviews Matt Buchalski, a sales leadership professional with over 15 years of experience. They discuss the importance of personal development and feedback in becoming a great sales leader. Matt also shares his passion for educating salespeople about their finances and how to buil…
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In this episode of Building Great Sales Teams, Doug Mitchell discusses how improved understanding of client pain points and extended qualification processes led to successful one-call closes. Emphasizing the importance of listening more and presenting less, the speaker shares insights from experience in home service and consulting sales. Chapters 0…
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In this episode of the Stronger Sales Team podcast, Ben Wright speaks with Erik van Eekelen, the founder of Icana.AI and an expert in artificial intelligence, about the state of AI in B2B sales management both now and in the future. Erik van Eekelen takes centre stage to address the growing impact of AI in sales processes at various phases, ranging…
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How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offe…
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Summary In this episode of "Building Elite Sales Teams," Lucas Price interviews Justin Otley, VP of Global Sales Development at Talkdesk. They discuss the misconception that outbound is dead and how the tactics for successful outbound have evolved. Justin emphasizes the importance of relevance over personalization and the power of phone calls in pr…
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In this episode of the Stronger Sales Team podcast, Ben Wright welcomes guest Bob Marsh, whose extensive entrepreneurial experience and sales leadership offer valuable lessons to sales managers aiming to build highly effective teams. The discussion revolves around simplifying the complex world of sales management and touches on the personal health …
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Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…
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In this solo episode of Building Great Sales Teams, Doug discusses the importance of identifying and removing toxic elements within sales teams. He highlights the various types of 'cancers' within sales organizations and emphasizes the significance of having clear values, standards, and processes to filter out detrimental individuals. He also touch…
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Summary In this episode of Building Elite Sales Teams, Lucas Price interviews Barrett King from New Breed about the importance of onboarding new employees and how it is connected to the hiring process. Barrett shares his background in sales and sales leadership and discusses the role of communication and problem-solving in sales. He emphasizes the …
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In this episode of Building Great Sales Teams, Doug shares the stage with a special guest, Nic Staton, the founder of Wet and Wild Pressure Washing, as he shares insights on scaling a successful business. Delve into the importance of equipment, branding, and transitioning to commercial projects. Discover how Nick fosters collaboration, plans for fr…
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In this episode of the Stronger Sales Team podcast, host Ben Wright engages with Kady O Connell, branding expert and founder of Kady Creative, in an enlightening conversation about the intersection of branding and sales management. Discover the significance of establishing a compelling brand identity and how it can be leveraged to bolster the perfo…
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In this episode of Building Great Sales Teams, Doug Mitchell and Drew Wilson talk about exploring the essentials of building effective sales teams, personal growth, and the significance of experience. The guest, Drew, a sales consultant, shares insights on sales, marketing, and personal achievements through consistent efforts and leveraging persona…
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In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…
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In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…
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Summary Lucas Price hosts Dana Smith, Vice President of Sales at PlanView, to explore the crucial aspects of building elite sales teams, focusing on cultivating a culture that welcomes unfiltered feedback. Smith shares his journey from entry-level positions to leadership roles across the IT and telecom industries, emphasizing the importance of expe…
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In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…
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In a solo episode of 'Building Great Sales Teams', the host shares an impromptu discussion prompted by a no-show appointment, emphasizing the importance of providing value in the marketplace and building relationships to grow business pipelines. The episode covers various aspects of business growth, including conducting solo episodes to revisit bas…
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In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…
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In this episode of the Stronger Sales Team podcast, host Ben Wright delves into the often intimidating world of change management. Ben tackles the "brutal reality" that 70% of change management initiatives fail, as reported by the Harvard Business Review. He proposes a counter-narrative, outlining ten structured steps to embrace change effectively.…
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