Podcast terbaik Soulful Marketing (2025)

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Mini: Why Do Influencers Start Beverage Brands? 3:42

7d ago3:42

3:42

From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle. In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hy…

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Mini: Leadership in Times of Uncertainty 4:58

21d ago4:58

4:58

In a world that feels more chaotic by the day, leading with clarity has never been harder — or more important. In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselve…

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The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins (2024) 47:19

28d ago47:19

47:19

From TikTok trends to viral campaigns, brands are constantly trying to tap into culture. But what actually defines culture — and how can brands engage with it in a meaningful way? This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist. Dr. Collins, …

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Mini: Literature is Fashion’s Newest Muse 4:25

1M ago4:25

4:25

What do J.Crew, Tiffany & Co., and Prada all have in common? They’re falling in love with the written word. In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show. Key Takeaways:…

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Mini: How Trump's Tariffs Are Reshaping Brand Marketing 4:52

2M ago4:52

4:52

What do Trump’s new tariffs have to do with your brand strategy? A lot. In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy. Key Takeaways: ✅ Brands are reallocating budgets toward performance …

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#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside 31:59

2M ago31:59

31:59

Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results? In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to…

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Mini: Why CMOs Get Fired 5:05

2M ago5:05

5:05

CMOs have the shortest lifespan of any C-suite executive. Why? In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate. Key Takeaways: ✅ Overpromising results is the #1 reason CMOs lose their jobs. ✅ Many fail to earn trust from CEOs,…

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#85: The Art of Executive Coaching | Rob Schwartz, Executive Coach, on Leading with Vision (Part 2) 22:29

2M ago22:29

22:29

How do you go from leading an agency to coaching the next generation of leaders? In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional …

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#84: From Creative to CEO | Rob Schwartz, Executive Coach, on Leading with Vision (Part 1) 21:15

3M ago21:15

21:15

How do you turn creative vision into leadership success—and inspire a team to grow through disruption? This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “C…

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The Science Behind Ads That Truly Connect | Pranav Yadav, Neuro-Insight Founder and Global CEO 26:28

4M ago26:28

26:28

What if the secret to creating ads that truly connect isn’t in what people say, but in what their brains reveal? Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that…

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#83: Innovative Partnership | Dustin Baker & Maya French, Co-founders of HappyPop 37:13

4M ago37:13

37:13

This week, Jason explores The Soul & Science of Entrepreneur Partnerships with Dustin Baker and Maya French, co-founders of HappyPop. As the driving forces behind Koia and now HappyPop, Dustin and Maya have redefined what it means to create purposeful products in the competitive beverage industry.Discover how their unique partnership has evolved ov…

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#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group 37:58

5M ago37:58

37:58

What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency searc…

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#81: Disrupt and Scale | Erika Badan, CEO at Food52 37:26

5M ago37:26

37:26

Let's talk about the Soul & Science of disrupting an industry and scaling a business. This week, Jason sits down with Erika Badan, CEO of Food52, to discuss her journey from early career uncertainty to becoming a leader in the home goods and lifestyle industry. Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for …

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General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea 30:28

6M ago30:28

30:28

This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards. Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience. In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experienc…

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Mini: What happened? From Brat Summer to Fascist Fall 4:45

6M ago4:45

4:45

There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not …

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Mini: The Future of Influencer Marketing 3:23

7M ago3:23

3:23

How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…

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#80: Walmart US SVP and CMO William White | The Soul & Science of Retail Marketing 36:45

7M ago36:45

36:45

Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…

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#79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director 35:17

7M ago35:17

35:17

In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…

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Mini: The Four Business Orientations 3:14

7M ago3:14

3:14

In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…

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#78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard 35:59

8M ago35:59

35:59

In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…

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Mini: Mekanism’s New Values 4:14

8M ago4:14

4:14

Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future. Brought to you by Mekanism.…

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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security 35:30

8M ago35:30

35:30

In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen,…

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#76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed 36:32

9M ago36:32

36:32

In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Ta…

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Mini: Do CMOs make the best CEOs? 4:53

9M ago4:53

4:53

Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities! Brought to you by Mekanism.…

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#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications 34:59

9M ago34:59

34:59

Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around…

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New Balance CMO Chris Davis | 116 Years Young - Inside New Balance’s Brand Transformation 30:30

9M ago30:30

30:30

Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing …

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#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch 47:39

10M ago47:39

47:39

Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, c…

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#73: The Soul & Science of Multicultural Marketing | Co-Founder of AIMM Carlos Santiago 47:03

10M ago47:03

47:03

In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading research…

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#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson 47:33

10M ago47:33

47:33

In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand departmen…

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#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison 41:47

11M ago41:47

41:47

In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome. Carrie sta…

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Olipop Co-Founder & President David Lester | Breaking Your Way to Better Outcomes (2022) 29:34

12M ago29:34

29:34

This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global bevera…

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OWYN CMO Julia Perez | Be In Love With Your Industry (2023) 29:43

12M ago29:43

29:43

This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023. Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and…

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#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen 40:48

1y ago40:48

40:48

In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind …

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Mini: 5 Laws of New Business 4:24

1y ago4:24

4:24

Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients. Brought to you by Mekanism.Oleh Mekanism and Jason Harris

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#69: The Soul & Science of Mindfulness | Dan Harris, ABC Journalist and Author 46:46

1y ago46:46

46:46

It’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? …

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Mini: Repurposing Your Great Ideas 2:55

1y ago2:55

2:55

What do you do with a great idea that your client didn't want? Toss it? Or keep it? In today’s mini episode, we tackle the dilemma of rejected concepts. Discover how to transform these creative casualties into proactive initiatives that not only promote your business but also make a positive impact on the world. Brought to you by Mekanism.…

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#68: The Soul & Science of Culture | Best-Selling Author Dr. Marcus Collins 47:19

1y ago47:19

47:19

This week on the Soul & Science podcast, we take a look at the power of culture and consumption. Take the rise of social media marketing as an example of consumption as culture. Companies have piggybacked on viral sounds, trends, and cultural moments from TikTok and Instagram as a way to promote their products. On the flip side, a seemingly clever …

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Mini: Why Unexpected Ideas Win 4:35

1y ago4:35

4:35

What’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase inn…

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#67: The Soul & Science of Life Coaching | Lauren Zander, CEO of The Handel Group 49:51

1y ago49:51

49:51

At some point in their career, everyone has had to answer the dreaded interview question: “Where do you see yourself in the next five years?” You might have a well-scripted answer, but do you really know? This week on the Soul & Science podcast, we sit down with the founder and CEO of the Handel Life Coaching Group, Lauren Zander, to explore how we…

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Mini: Rules for a Rebrand 6:24

1y ago6:24

6:24

Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transfor…

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#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge 41:40

1y ago41:40

41:40

Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an …

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Mini: Winning PR Strategies 4:39

1y ago4:39

4:39

How crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibil…

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#65: GIPHY Editor In Chief, Tyler Menzel | The Soul & Science of GIFs 44:10

1y ago44:10

44:10

What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. He provides oversight and mentorship for all aspects of content on GIPHY, including partner co…

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Mini: Navigating AI 5:55

1y ago5:55

5:55

We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by…

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#64: An End To Rise and Grind Culture | Todd Anderson, Founder of Dream Recovery 50:01

1y ago50:01

50:01

Rise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is …

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Mini: Three Laws to Live By 4:48

1y ago4:48

4:48

When you’re presented with a problem, how do you go about solving it? This week, we introduce three powerful laws that can transform the way you tackle challenges in life. Kidland's Law: If you can write the problem down clearly, then the matter is half solved. Gilbert's Law: The biggest problem with a job is that no one tells you what to do. Falkl…

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Girl Scouts of the USA CMO Jocelyn Johnson | Learn, Earn, Return (2023) 29:02

1y ago29:02

29:02

This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Jocelyn is a brilliant marketer and a champion for the future females of the world. Before joining G…

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Mini: What makes a brand partnership work? 6:02

1y ago6:02

6:02

What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected y…

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#63: The Future of the Ad Agency Network | Brett Marchand, CEO at Plus Company 44:36

1y ago44:36

44:36

The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change. Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, …

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Mini: How important is company culture? 7:01

1y ago7:01

7:01

Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal rol…

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