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EP5: The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face
Manage episode 311627030 series 3158783
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Episode 5: The Personality in Chatbot Marketing
Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.
Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.
This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.
Comments and feedback at https://theconversologist.show
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