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Kandungan disediakan oleh Jon Reed. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jon Reed atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Debating fresh data on hyper-personalization, CX, and content strategy - with Mathew Sweezey

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Manage episode 286096355 series 2831136
Kandungan disediakan oleh Jon Reed. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jon Reed atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

  continue reading

175 episod

Artwork
iconKongsi
 
Manage episode 286096355 series 2831136
Kandungan disediakan oleh Jon Reed. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jon Reed atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

  continue reading

175 episod

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