Welcome to "Be Human," the definitive podcast for B2B leaders ready to catapult their 7-8 figure enterprises into new realms of growth through digital marketing. Hosted by Danny Murawinski, a seasoned digital marketing maven and former professional snowboard coach, "Be Human" offers a unique blend of insights that merge the art of relationship-driven sales with the science of digital scalability. In a world where authentic connections reign supreme, learn how to finesse the critical human ex ...
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Financial and Lifestyle Freedom for UK Business Owners Profit First Professional, Chartered Accountant and Small Business Growth Strategist, Annette Ferguson, teaches UK small business owners and entrepreneurs how to achieve both the financial and lifestyle freedom they crave. Tune in weekly to learn money hacks and business tactics so you can build a dream team, serve your clients better, and ultimately take home more money. Annette and her guests give no-nonsense finance strategies and pro ...
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Branding in 2024 - Your Reputation is your Brand with Jacob Wade
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Summary The conversation is about branding and relationships in the context of digital marketing. The guest, Jacob Wade, shares his journey from being a personal finance writer to building a coaching business. He emphasizes the importance of building relationships and reputation in the online space. The conversation also touches on the role of pers…
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Unpacking Interest Graph Algorithms and Practical Strategies to Navigate Relevance
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Summary In this episode, the host discusses the emotional core of relevance in digital content. He explains the concept of interest graph algorithms and how they have changed the way social media platforms show content. He also explores the human emotional responses and triggers that make content relevant, such as personal connection, value alignme…
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Understanding Human-Centric SEO and Its Importance
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Summary In this episode, Danny discusses the concept of human-centric SEO and how it can be applied to improve SEO strategies. He emphasizes the importance of creating content that provides value to the audience and is relevant to their needs and interests. Danny explains the history of search engines and how they have evolved to prioritize relevan…
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How To Grow Word of Mouth and Referrals Using the Respect Ladder
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Summary In this episode, Danny discusses the concept of the respect ladder and how businesses can earn the respect of their customers to generate word-of-mouth referrals. He breaks down the respect ladder into several steps, including respecting the outcomes of the engagement, respecting the customer's process, respecting the customer's money, resp…
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Creating Digital Human Experiences that Nurture Your Leads
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Summary In this episode, Danny discusses the importance of nurture campaigns in driving conversions for businesses. He emphasizes the need to shift focus from solely driving sales to building relationships with potential customers. Danny shares examples of how nurturing leads can be done effectively, both in-person and digitally. He highlights the …
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Tik Tok Ban and Why You Might Want to Consider Starting an Account
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Summary In this episode, Danny discusses the controversy surrounding TikTok and why he decided to start a TikTok account. He explains that TikTok is owned by a Chinese company affiliated with the Chinese government, which raises concerns about foreign government ownership of a major media platform. The US government has found evidence of algorithm …
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Creating Ad campaigns Using the Law of Averages and Human Virtues
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Summary This episode explores the law of averages and how human virtues can impact it. The law of averages states that there is a 1% chance of closing a deal in sales and marketing. However, the human element can dramatically affect this outcome. The episode discusses the history of the law of averages, the impact of humanistic elements, and the im…
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High Value Offers that Actually Grow Businesses
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Summary In this episode, Danny discusses the importance of creating high-value offers that actually convert for B2B businesses. He emphasizes the need to build relationships with potential customers before jumping straight into a transactional offer. Danny suggests creating an environment where people can share their stories and be promoted, whethe…
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Digital Shaping in GovCon With Eric Gregory
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Summary In this episode, Danny introduces Eric Gregory, an experienced executive consultant and advisor in the government contracting industry. Eric shares his journey in the field of federal business development and proposal operations, highlighting the importance of continuous learning and the adrenaline rush of competing for federal business. He…
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Leveraging Search engine and Social Media Business Models
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Summary In this episode, Danny discusses the business models behind search engines and social media. He explains how search engines like Google monetize their platforms through ad share and the cost per click model. He also delves into the organic side of search engine optimization (SEO) and emphasizes the importance of providing relevant and valua…
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Breaking Down Micro Conversions
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Summary In this episode, Danny discusses the importance of micro conversions in the sales and marketing journey. He uses the analogy of meeting someone at a coffee shop to explain the process of building relationships and converting prospects. Danny emphasizes the need to focus on the human element in digital marketing and avoid the common mistake …
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How to Retain More Clients by Understanding Your Churn
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If you've observed a decline in the frequency of one or two customers purchasing your products or services, it may indicate that they have churned. While most businesses face churn, it's essential to keep track of it. Research suggests that retaining existing customers is more cost-effective than acquiring new ones. In this episode, Annette will pr…
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As a business owner and a mother of two, my morning routine has to involve my family. I value family time, so I'm always there to help my children get ready for school and eat breakfast together. I've tried the "get up at 5 am and get your day done by 11" routine, but it's not sustainable for me. It's crucial to design a morning routine in the cont…
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How to Understand if Trade Debtors Are Damaging Your Business
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Simply having numerous customers who owe significant debts does not necessarily equate to a successful business. In fact, it can be detrimental, particularly to the cash flow. Therefore, although offering credit to customers can be beneficial, small business owners should understand the potential negative impact that trade debtors may have on the c…
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Today's episode is about my favourite motto: trust your gut and understand the data. I explain the importance of both trusting your intuition and analyzing data when making business decisions. Resources: If you’re struggling to understand the accounting for your business, reach out to Annette at podcast@annetteandco.co.uk and join our Facebook grou…
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Become Obsessed With Eliminating Bottlenecks in Your Business. Hint: That Might Be You
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There are several bottlenecks business owners face and need to overcome in order to scale and grow their business to successful fruition. It is often said that some business owners themselves are the bottleneck of their business. That is why it is important to look into yourself and see what’s hindering you from unclogging the bottlenecks in your b…
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Pricing and the cost of living crisis
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In this episode, I discussed the current economic climate of slow wage growth and high inflation leading to the cost of living crisis situation. You will hear how this impacts businesses and why it is essential to understand the situation even if you are in a B2B environment. I suggested ways to navigate pricing and revenue strategy in a declining …
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3 Shifts to Move From 5 to 6 Figures
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It is a common struggle for most small business owners to move up from the five-figure to six-figure revenue in their business and oftentimes, they can’t seem to move out of a revenue plateau being experienced in their business. As business owners you need to be able to pivot and shift in order to create space to move up the next level. Listen to t…
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The Hardest Lesson I’ve Had to Learn as a Business Owner
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In this episode of from a Facebook Live, Annette shares her insights on the hardest lesson she had to learn as a small business owner. She discusses her experiences with hiring and firing, time management, and the importance of cash management in a business. Annette explains that while she struggled with hiring and firing, she learned that ultimate…
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Experiencing a plateau in business revenue can be a daunting and discouraging experience, particularly when it appears to be challenging to overcome. This is a common situation that many small business owners face, but the positive news is that there are effective approaches to break through these plateaus. As a business owner, it's critical to rem…
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What I’ve invested in to Grow my business (and what have been money leaks in hindsight)
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Today's podcast is from a Facebook live where Annette Ferguson discusses her experiences with investments and money leaks in her business journey. She shares the good and bad choices she's made and offers valuable advice to help others avoid making the same mistakes. Money leaks in business investments: a. Investing in complicated CRM systems that …
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As a small business owner, you might fall into the trap of three common pricing mistakes in your efforts to attract or retain clients. Unfortunately, the outcome of such actions can lead to losing clients instead. By listening to this episode, you can gain insights on these three pricing errors and learn how to avoid them effectively. Here are a fe…
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Why You Should Only Ever Compete With Yourself?
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Let’s face it, running a business is really daunting and looking at the direction of other businesses for comparison or trying to copy what they have done will bring you out of focus in your own business. When you are out of focus on your own business, this can be detrimental to your own success. Listen to this episode and hear from Annette her rea…
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How I Banish Unproductive Time in My Business
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Taking it from Annette’s personal experience, especially when you are starting with your business, there will be use of time that is not going to be productive for you and the business. In these Training Tuesday live sessions, Annette will share how she is able to cut the unproductive time that is taking her time which should have been for producti…
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Why There Is Money in Knowing Your Ideal Client
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Knowing who your ideal client is beneficial to you as a business owner because you can save time, money and effort with a targeted market. Of course there are some industries where they can cater to all kinds of clients but for most small business owners, you need to identify who they are so that you can tailor your products, services and product d…
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How to Be Consistently Visible to Increase Profit
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Do you know why big companies consistently buy air time for their advertising in TV programs and even in online shows on YouTube? They do this so that people will remember their brand, causing more people to purchase more from their business. Now for small businesses, it may not be as big in paid advertising for big companies, because needless to s…
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Why Your Background Doesn't Determine Your Wealth
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Usually when you are a small business owner, people are quick to judge that you came from a working class family or you came from poverty. In that case, however, that is not something to be ashamed of, instead it is something to be proud of. It is proof that you are exerting your best effort to uplift your circumstances. And, mind you, there are a …
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How to Make Money Without Losing Yourself
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When you have a small business, you want to make sure that you are overseeing your business personally and probably doing so many tasks that can completely overwhelm you. Before you know it, you have totally forgotten how to take time out for yourself, to recharge or replenish your energy. When that happens a lot, it can be the cause of sickness an…
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As a small business owner, it is very easy to be sidetracked in the day to day operations of your business, because being small you may be doing several capacities in your business. This often leads to forgetting important aspects of your business such as customer service, marketing or keeping track of your finances. So if you are a business owner …
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Automate Growth in Your Business
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Implementing automation in your business processes can benefit a lot for your business in terms of productivity and efficiency. Automation is highly encouraged especially on tasks that are done on a repetitive cycle, on tasks that aid in marketing campaigns, improve on customer satisfaction and the like. However, before you go into automation there…
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Conquer Overwhelm and Get REAL Results
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Running a business can overwhelm us and if we don’t know how to combat it, the results can be detrimental to your business. You as the business owner are the most important asset of the business and as such must prioritize your well being, to keep up with the daunting tasks of making your business afloat. In this episode, Annette will give us insig…
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If I Had £1,000 to Start a Business, Here’s Where I’d Spend It
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When starting a business, you have to make sure that the money you’re spending on, is what you really need to get you moving. Say if you have £1,000 that you can spend to start a business, you don’t want to spend money on things that are not cost efficient. Start by understanding your business concept and who your target customers are. In this epis…
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We can all set goals, but if we don’t take action on those goals, it will remain just goals. For you to achieve your goals and guarantee that you will succeed, there are four key strategies that you can follow, as recommended by Annette in this episode. Here are a few insights you’ll hear in today’s show… How do we manage to hit our goals? (...Why …
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All businesses go through some kind of failure many times over. Bigger and well known companies go through the same and in a much bigger context of failures. The key here is to have that resilience and never give up. In this episode, Annette will share her top eight tips that she used when she experienced failures in her business. Failures are norm…
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Whether you are just starting out or already operating your small business, these tips from Annette will prove to be helpful as you gear up for your business success. Not only are they practical, but they will be your guide in almost all aspects of your business and the good thing is, you can apply those pillars for success in your personal life, a…
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Rituals of 6 and 7 Figure Business Owners
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Business owners have their personal and business life, too and when they don’t know how to properly allocate their time, most likely either the business or family gets affected. In this episode, Annette will show you some of her rituals that she does in order to increase her productivity and still have time for activities for her family and kids. Y…
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How I Plan My Strategy to Make Sure I Hit My Money Goals
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All of us have money goals and we want that there is enough cash flow for our take home pay that we can spend on necessary things, save up for a planned vacation or for a big purchase. There are five strategies that Annette will share on how she is able to hit her money goals. Being disciplined with your spending habits is one of them. For sure, no…
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How Do I Maximise My Time During Slow Seasons of Business
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As I have always said, there will always be busy and slow seasons in a business and how you make use or manage your time in those seasons can greatly affect your business growth. It is an opportune time during the slow season to take a stack of what things you can focus on, for example, creating a schedule and sticking to it. Or you can take care o…
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How Can I Overcome Peaks and Valleys in My Income
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As a business owner, it is really hard to be looking at your business experiencing highs and lows? It is not a very good feeling and perhaps you may be contemplating whether to push forward or close the business all together. Don’t give up too soon because there are remedies that you can do to overcome those peaks and valleys. In this episode, I wi…
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How to Intentionally Create Freedom, One Decision at a Time
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As business owners, we all have a natural desire for freedom. Whether it's financial freedom, freedom from stress and anxiety, or the freedom to pursue our passions and interests, we all want to feel a sense of autonomy and control over our business. But how do we go about achieving this freedom? Listen to this episode to get some steps you can tak…
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As a small business owner, you know that a remote team can be an essential part of your company. In this episode, I'm going to show you how to manage a remote team and get the most out of them. Highlights of this episode: How remote teams can be a key to your success What is the limit to what a remote team can achieve The importance of regular chec…
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How to Start Making Then TAKING 6 Figures
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In this episode, I'm going to share with you the steps you need to take in order to make six figures and then bring that money home. As I mentioned, this is a big claim, but one that many gurus make. I can back it up with the actual steps necessary for success. Highlights of this episode: How to start making and then taking six figures. Why you nee…
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How To Create Predictable And Profitable Growth For Your Business
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I'm sure you've read Jack Welch's quote, “If you have any kind of success in this business, it'll be a run away train.” He was talking about the growth phase of a company. When exponential growth becomes the new normal and you can't keep up with the pace. Well, creating predictable and profitable growth for your business isn't reserved for Fortune …
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4 Tips That Will Help You Grow Your Business
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Growing your business, regardless of its size, may be challenging. This does not have any special formula and cannot be done overnight. It is an ongoing process that must be maintained with hard work, concentration, and determination. There are things that you can do to grow your business, and Annette will share four tips that can help you. You can…
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How to Get Real Result in Your Business by Conquering the Chaos
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Whether you are a startup or an established business, you will face challenges. You will experience being trapped in your business and may struggle to keep yourself moving. Now, the real question is, how do you make the most of it? Annette will share with us how to get real results in your business by conquering the chaos. First, stop doing everyth…
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5 Steps That You Can Take To Get Things Moving
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Getting things going is one of the many things that people struggle with. Creating momentum, especially in business, becomes difficult as it progresses. But it is not as difficult as you might think. Being organized and beginning to set clear goals for your business is the first critical step in getting things moving. Annette will talk about how to…
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Six Simple Steps to Control and Reduce Your Inbox Stress
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In this digital age, email, text messaging,and the use of other messaging applications are some of the means of communication. It is important to be organized and be on top of those messages that come through. Annette will share with us today six simple steps on how to control your inbox and to reduce stress on what comes along with it. This is one…
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Success is a very subjective term, and its meaning differs for different people. Annette will share with us what success means and how you can achieve it in your own business. First, you have to define what success really means to you in order to create a path leading to your goals. Second is setting SMART goals: specific, measurable, attainable, r…
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When Is the Right Time to Start a Business
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Are you planning to start your business? Having second thoughts? You are probably thinking if it is the right time for you to start a business. There are a few things that you need to consider before starting your journey in the business industry. One of which is when you have an idea for your business and when you feel passionate about it. Moreove…
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How to Find the Right Business Model
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Business models are fundamental in all types of businesses. This should be the best fit for your business. In order to know what might fit in your business, you have to ask yourself some questions that answer what you are good at and what things you enjoy doing. It is important to answer those questions and allow yourself to capitalize on your stre…
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