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The Psychology of Success showcases interviews with the most successful people in the nation. Interviews include world class leaders in business, health, and sports—to help you actualize your infinite potential TODAY!
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Humans don’t think and act like computers. So why are you setting your CS strategy based solely on logic? Join Customer Success Expert turned Brain-based CS Leadership and Strategy Coach, Rachel Provan, each Wednesday as she pulls back the curtain on how to use Cognitive, Behavioral, and Evolutionary psychology to create positive influence with your customers, and your internal teams. So if you want to unlock customer-led growth, get buy-in from the C-suite, and skyrocket your career - this ...
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The Psychology of Success

The Psychology of Success

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Welcome to The Psychology of Success podcast with Premier League footballer and Performance Psychologist Paul McVeigh. Throughout this series Paul will be interviewing, learning and discussing the variety of ways that people can be successful in their lives. He wants to know why some people get to the pinnacle of their careers as well as the driving force behind that, and share the findings in this podcast that people can take up to 25 years to learn.
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The Psychology of Successful Women podcast explores the mindset, behaviour and success strategies of high-achieving women. It’s an inspirational show that helps ambitious women maximise their performance from the inside-out and thrive in the world of business. You will hear insightful conversations with trail blazing women about how they have built a successful career or thriving business, and how they cope with setbacks and challenges. Most importantly, each episode will help you sharpen yo ...
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Have you ever wondered why your customers say they want a result - and then don’t do ANY of the things you tell them to? No, it’s not that they’re lazy or bad-fit customers… You're just not speaking to the way human brains actually work! Join Rachel ProvanJoin Rachel Provan to learn the secrets of how people really make decisions, and how you can u…
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Just got that big promotion and now you're leading your former peers? Feeling overwhelmed by the sudden shift in responsibilities and relationships? It's time to equip yourself with the leadership skills you need to excel in your new role! In this episode, we break down the crucial lessons every new leader needs to learn when transitioning from pee…
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Have you ever struggled to get customers to see things your way, even when you know you're right? The problem might be that you're up against some powerful cognitive biases that impact how people process information and make decisions. In this eye-opening episode, Rachel chats with Dan Smaida, author of "The Psychology of Advice" and an expert in u…
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Are you starting a new CS leadership role and feeling overwhelmed? Do you want to make a great first impression but don't know where to start? Jump into this episode to discover a step-by-step guide for onboarding yourself in a new CS Leadership role. Learn how to prioritize tasks, build relationships, and how to set yourself up for long-term succe…
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Are you struggling to balance business results with employee well-being? Do you wonder how to create a high-performing team while treating them with humanity? It's time to explore the transformative impact of human-first leadership in customer success. Join Rachel Provan as she sits down with Easton Taylor, SVP of Customer Success at Gainsight, to …
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More customer success leaders than ever report being overwhelmed by the never-ending demands of their careers. Are you? In this episode of Psychology of Customer Success, Rachel reveals her favorite tools designed to help CS leaders stay organized and efficient - even when things are coming at you a million miles an hour! Discover how to build fast…
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Do you struggle to stay productive amidst constant task switching? Join Rachel as she delves into the major issue of task and channel switching. Discover what task switching is, why it's a significant problem in the customer success industry, and learn practical tips to minimize its impact. From creating pockets of focus work to batch tasking and s…
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Are you overlooking your biggest accomplishments? Discover a powerful tool to help you track, quantify, and showcase your achievements - the accomplishment tracker. By spending just 15 minutes a week, you can avoid the pitfalls of recency bias and clearly demonstrate the value you bring to your company. Here's what you'll learn: Why we naturally un…
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Struggling to adapt to changes in your CS Leadership Role? Feel like you’re always dealing with problems outside of your control? Join Madelyn DePrey, Global VP of Customer Success at Aircall, as she shares her expertise on rising through the ranks to executive leadership by mastering change, overcoming victim mentality, and learning from sales to …
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Managing up isn't what you think... Do you ever feel like your boss just doesn't "get it"? It's time to get on the same page and rebuild your working relationship from the ground up. This episode breaks down a new perspective on "managing up" that prioritizes collaboration and mutual consideration over power struggles. YOU'LL DISCOVER: What managin…
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Are your "best customers" actually as loyal as you think? Or could it just be a matter of convenience? Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal! BY THE TIME YOU FINISH LISTENING…
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Is your onboarding process falling flat? Are you struggling with low adoption rates despite your best efforts? It's time to rethink your approach and consider the psychology behind effective onboarding. Dive into the reason why traditional onboarding methods often fail and what you can do to revolutionize your onboarding process for better customer…
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Is it possible to motivate your team without paying them more? In a time when workloads are doubling and raises are scarce – How can you keep your team motivated - even EXCITED - to give it their all? Money matters - no question about it. But it's only a small piece of what actually impacts job performance. Now I'm not saying to be cheap! Pay your …
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Learn about the effectiveness of SMART goals in customer success and explore alternative goal-setting strategies that align with human psychology and brain science, including practical tips on setting and achieving goals that are more motivating, achievable, and relevant to the priorities of CS professionals. Are SMART goals stupid? Do you struggle…
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Are You Falling for This Common Misconception About Your CEO's Support for Customer Success? Many customer success leaders believe their CEOs fully support customer success just because they say they do. But what if this belief is based on a misunderstanding? This episode dives into the dangers of assuming your CEO's initial enthusiasm equates to o…
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Bob London and I discuss the power of Radically Authentic Discovery in customer success, emphasizing deep listening and strategic questioning to uncover true customer insights and drive engagement. Bob shares practical tips and the psychological foundations behind his method, inspiring CS leaders to adopt a more human-centered approach in their con…
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Are you struggling to get your ideas across to the C-suite in your Customer Success role? Do you feel like they just don't see the urgency or importance of your CS initiatives and customer feedback, despite your best efforts? If this sounds familiar, you might be missing a crucial tool in your arsenal: strategic presentations. But it's not just abo…
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If you're feeling the weight of imposter syndrome in your leadership role, constantly battling with thoughts that you're not good enough, welcome to the club! The pressure to appear perfect, handle everything on your own, and know everything can be overwhelming. Thankfully, none of those things are actually necessary. Let's explore effective strate…
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Why You Know Less Than You Think: Cognitive Biases in Customer Success Join me as we explore the Dunning-Kruger effect, a cognitive bias that can impact customer success. Discover how overestimating abilities and misunderstanding customer needs can lead to challenges in the CS field. But what happens when we realize we don't know as much as we thou…
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Do you avoid giving negative feedback because you don't want to upset your employees? Do you ever worry they won't like you? You’ll learn why it’s so hard to give negative feedback, what the consequences are for avoiding it, and a proven (Provan?) framework for delivering it in a way that gets results without sending the other person into a shame s…
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Failure happens to all of us. In this episode, we'll delve into the often-feared concept of failure and discover its hidden potential for growth and learning. We'll explore the essential role of mindset, how to differentiate between a fixed mindset and a growth mindset, and uncover sneaky signs that a fixed mindset holding you back in both your per…
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Have you struggled to find best practices on the customer journey? Or perhaps your CEO says you have one already - but when you look it's all about the pre-sales cycle... It turns out there are a few small - kind of stupid - reasons it's such a struggle. You'll learn the limitations of traditional customer journeys that focus on the company's persp…
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Want to know a secret? Setting your CS strategy is the easy part! What often prevents MOST CS leaders from achieving the results and recognition they hope for is their mindset. We'll dive into what the heck mindset is, how it affects your results, and how it needs to change as you move from an individual contributor to a leader. BY THE TIME YOU FIN…
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Do you feel completely overburdened with work - but can't begin to imagine how to show someone else how to do it? Worried it won't get done correctly and you will be blamed? Learn how to stop choosing short term benefit over long term success in this episode: It's just easier if I do it... BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: How to d…
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Wouldn't it be nice if customers would just do what we tell them to do so they can get what they say they want? Unfortunately, humans don't work that way. For better and worse, we're much more complicated. Dive into the fascinating fields of behavioral economics, neuroscience, and cognitive behavioral psychology to understand why people do the thin…
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Are you afraid to say no because you feel that you will come off as self-important or "not a team player"? Do you say yes to everything that people throw at you and believe you'll find a way to get it all done? If this rings a bell, you may have a "Helper Personality", as many in Customer Success do. It's a great quality to have, but like any stren…
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Humans don't think or behave like computers. You can't just run a command and get them to do what you want them to do. So why are you still basing your CS strategy based solely on logic? I'm Rachel Provan, CS Leadership Coach, Award Winning CS Strategist, and Certified Psych Nerd. I teach CS leaders how to build and scale world-class CS departments…
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Don Watkins joins Kaden on the podcast. Don is a passionate and motivating entrepreneur, recognized for his many business successes and dedication to being a good citizen. He actively contributes to the community and philanthropic causes, including serving as an adjunct professor at UTU and UVU and participating in various community and global init…
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R. Cord Beatty joins Kaden on the podcast. Robert boasts a diverse career spanning over 25 years in finance, film production, film finance, executive production, and business development. His expertise lies in the film and television industry, culminating in his role as the former CEO of Chariot Entertainment Inc., a publicly traded NASDAQ corporat…
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Kale Greatman joins Kaden on the podcast. Kale, a serial entrepreneur and loving husband and father, is deeply passionate about aiding others on their entrepreneurial journeys. with his wife Kaylee and five children, Kale excels in both old-school networking and modern podcasting, hosting the highly regarded Real Business Owners pod. His belief in …
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Jace Vernon joins Kaden on the podcast. Jace Vernon is a dedicated parent to his family and he embraces that role wholeheartedly. Balancing family life, Jace actively pursues his passions in sports, investing, and entrepreneurship, finding fulfillment in waking up each day to engage in work he enjoys. He aspires not for retirement, but to attain ow…
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Larry Beardall joins Kaden on the podcast. Larry Beardall, a distinguished business figure, left an indelible mark on Dynatronics during his remarkable three-decade tenure as Executive Vice President. Beyond the boardroom, Larry's life is a testament to his unwavering commitment to others. He served as an LDS Mission President in the Seattle, Washi…
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Rhet Porter joins Kaden on the podcast. Rhet is a versatile figure, juggling roles as a real estate investor, writer, and self-taught software engineer, all while harboring a passion for futuristic visions, fast-paced endeavors, and ambitious minds. Transitioning from a small town farmer to startup enthusiast, Rhet enjoys solving intricate problems…
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Cody Adent joins Kaden on the podcast. Growing up, Cody Adent developed a love for sports and started learning the power of winning and losing. Cody has always had an entrepreneurial spirit - one that motivated his desire to skip college, creating his first business at just 19 years old. Cody is currently the President and CFO of Vibrant Management…
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Eric Gubler joins Kaden on the podcast. Eric Gubler is an extremely skilled and knowledgeable Realtor affiliated with red rock real estate, leveraging his expertise to match individuals with their ideal homes. Beyond his real estate engagements, Eric shines as an entrepreneur and savvy real estate investor, with ventures including the innovative Ka…
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Justin Prince joins Kaden on the podcast. Justin Prince is an exceptional mentor, guiding others through his extraordinary entrepreneurial spirit and unwavering faith. As a dedicated family man and accomplished businessman, he finds strength in his beliefs, his loved ones, his ventures, his fitness, and his relationships. With a track record of con…
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Braxton Turnbow joins his son Kaden on the podcast. Braxton, a remarkable 20-year-old selfless entrepreneur, has already accomplished a great deal in his young life. After completing an LDS mission in Honduras, where he dedicated himself to helping others and making a positive impact on the community, Braxton returned home with a renewed sense of p…
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Macrae Heppler joins Kaden on the podcast. Macrae Heppler, a native of St. George, has a deep appreciation for everything Southern Utah offers. With a background in sales, he has always harbored an independent spirit and a desire to pursue entrepreneurship. In 2015, he co-founded Eagle Gate Title St. George, establishing a prominent presence in the…
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Steve Terry joins his son Kaden on the podcast. Steve, a long-time resident of St. George, Utah, boasts over 25 years of entrepreneurial experience. After graduating with honors in Business Management and Marketing, he started as a Real Estate Sales Agent, eventually founding and owning Premier Realty, overseeing 15 sales agents and handling over $…
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Azelia Dickson joins Kaden on the podcast. Azelia, also known as Z, is a remarkable 21-year-old female entrepreneur making her mark in the business world as the proud owner of "Interiors by Design." Balancing her passions, she is also a dedicated student-athlete, excelling in soccer at Utah Tech University. Her unwavering commitment to her academic…
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Jeff Fieldstad joins Kaden on the podcast. Jeff Fieldstad is a tenacious individual who defied the odds while growing up in both West Valley, UT and St. George, UT, raised by a single mom. An ardent entrepreneur, podcast host, and leader, Jeff's relentless pursuit of success has been matched only by his unwavering commitment to his roles as a fathe…
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Brody Fausett joins Kaden on the podcast. Brody Fausett is an accomplished real estate investor who has achieved extraordinary success at a remarkably young age. Recognized as one of the industry's brightest minds, Brody was honored with the title of "Top 1% of the top 1% income earners under the age of 30" by USA Today. With his multi-million doll…
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Kaden Terry (the Host of The Psychology of Success) is joined by the Jackson Turley (Executive Producer), as the two discuss the importance of your inner circle, the power of the influence that you can take from mentors, as well as information about The Winner's Circle Mastermind Event on August 12th! Click this link to register for The Winner's Ci…
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Lisa Feellove joins Kaden on the podcast. Lisa Jean Feellove is a remarkable serial entrepreneur, renowned for her numerous thriving businesses across diverse industries. Her unwavering dedication and innovative mindset have been instrumental in her entrepreneurial success, alongside her business partner and husband. While achieving professional mi…
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Nicole Tanner joins Kaden on the podcast. Nicole Tanner, the Founder of Swig, embarked on her entrepreneurial journey in 2010 by opening the inaugural Swig store in St. George, Utah. With her leadership, Swig experienced remarkable growth, expanding to over 50 locations with over 200 future franchises sold. Nicole's passion lies in creating connect…
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Bennett Maxwell joins Kaden on the podcast. Bennett Maxwell is a visionary entrepreneur and one of the brilliant minds behind Dirty Dough. With a burning passion for making a significant impact on people's lives, his primary focus lies in improving mental health and well-being. As a seasoned sales expert with years of experience, Bennett has master…
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Ty Jordan joins Kaden on the podcast. Ty Jordan, a 23-year-old entrepreneur, is the founder and owner of "Unbounded Marketing and Media," a thriving marketing business. Ty originally got started in the marketing/media world with his fishing videos, which blew up and earned him a sponsor deal. With remarkable success in his field, Ty's dedication, p…
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Ben Moore joins Kaden on the podcast. Ben Moore is an accomplished serial entrepreneur with a passion for making a difference in the St. George community. Ben has started and been involved in multiple successful businesses including Ubiquiti Inc., which went public in 2013. He is widely recognized for his success in the business world and his commi…
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Taylor Gower joins Kaden on the podcast. Taylor Gower is a 22-year-old entrepreneur who’s made waves in the automotive industry as the owner of Supreme Tints and Wrap. He has established a reputation for delivering high-quality vehicle wraps and tints for some of the most luxurious cars on the market. Taylor shares a strong bond with his girlfriend…
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Big Ben Gottfredson joins Kaden on the podcast. Ben Gottfredson is a successful entrepreneur, podcast host, and family man from Saint George, Utah. He owns Big Ben Storage and Moving and Big Storage Ventures, which he has absolutely exploded. Ben also hosts the Beyond Net Worth Podcast where him and his co-host find how entrepreneurs got to where t…
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