Adtech Secrets Revealed: Scott Messer Unpacks the Industry’s Biggest Challenges and Wins

Marketing, Media & Adtech

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the insights you need.

Scott dives deep into the nuts and bolts of Ad Operations, revealing how to maximize Publisher Revenue through advanced Yield Management techniques and savvy Audience Targeting strategies. Discover the future of Digital Strategy as we explore the shifts in Connected TV (CTV) Advertising, the rise of Demand-Side Platforms (DSPs), and the growing importance of Audience Monetization.

Learn why Ad Tech Trends like Media Buying automation, Curated Marketplaces, and cross-platform engagement are transforming the industry. Hear Scott's thoughts on the impact of privacy changes on data strategies and the best practices for dealing with multiple Ad Tech Vendors to achieve optimal results. If you're navigating the digital jungle of advertising technology, this episode is packed with real-world examples and actionable advice for boosting your campaigns.

Join us to get ahead of the curve with Ad Tech Insights, explore the future of Programmatic Media, and learn from the best in the business. Make sure to like, comment, and subscribe to stay updated on the latest in Ad Tech and beyond!

Keywords: Ad Tech, Digital Advertising, Programmatic Advertising, Ad Stack Optimization, Data-Driven Marketing, Ad Operations, Publisher Revenue, Yield Management, Audience Targeting, Digital Strategy, CTV Advertising, Demand-Side Platform, Ad Tech Trends, Media Buying, Audience Monetization, #adtech #adtechbros