Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO
MP3•Laman utama episod
Manage episode 295727287 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 2:00 - The SEO specialty of Lily Ray
- 4:21 - What is a good future proof SEO strategy?
- 6:25 - How to improve your E-A-T and the role of schema in this
- 11:13 - How to measure if E-A-T changes have an effect
- 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
- 19:06 - Actionable tips on how to build trust on a certain topic
- 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
- 26:29 - Why SEO is getting more important than paid ads
- 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
- 31:58 - Is it profitable to start a new e-commerce space nowadays?
- 36:24 - The closeness and helpfulness of the SEO community
- 39:24 - The one thing that people should do to improve their E-A-T
26 episod
MP3•Laman utama episod
Manage episode 295727287 series 2860562
Kandungan disediakan oleh Yoast and Yoast SEO. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Yoast and Yoast SEO atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 2:00 - The SEO specialty of Lily Ray
- 4:21 - What is a good future proof SEO strategy?
- 6:25 - How to improve your E-A-T and the role of schema in this
- 11:13 - How to measure if E-A-T changes have an effect
- 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
- 19:06 - Actionable tips on how to build trust on a certain topic
- 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
- 26:29 - Why SEO is getting more important than paid ads
- 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
- 31:58 - Is it profitable to start a new e-commerce space nowadays?
- 36:24 - The closeness and helpfulness of the SEO community
- 39:24 - The one thing that people should do to improve their E-A-T
26 episod
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